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b r a n d // i d e n t i t y
Brand identity is the collection of visual and non-visual elements that define a brand and distinguish it from its competitors. It includes the brand's name, logo, tagline, messaging, colors, typography, voice and tone, and overall personality. The goal of brand identity is to create a cohesive and memorable experience for the audience, to build trust and recognition, and to communicate the brand's values, mission, and purpose. A strong brand identity can help a business stand out in a crowded market, increase customer loyalty, and ultimately drive sales and growth.
Here, you can dive into information to help you learn more about branding, develop your own brand identity, or launch a rebrand for your business.
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